the client: serena the label

a clothing brand that lovingly creates one-of-a-kind, hand-dyed garments right here in Adelaide. 

they came to us because they lacked strategy and wanted their brand to look, sound and feel as luxurious and unique as their garments. 

the scope: brand identity, website refresh, UX recommendations, brand strategy, website copy and ugc creation

we developed a strong new logo, a well-oiled website, a set of clear and compelling brand values, cleverly crafted website copy and scroll-stopping brand and e-comm imagery. all expertly packaged up with a 12-month marketing plan complete with social, crm and promotional ideas.

the outcome: serena now has a shiny new visual identity and tone of voice that oozes elegance and individuality.

they are no longer unclear on who they are or where they need to be. with more sales under their belt than they’ve ever had, the brand is on track for its best year yet.